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What Is Social Media Marketing?

Let's get down to discussing exactly what is social media marketing. Social media marketing (SMM) is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

What Is Social Media Marketing?

In the context of Internet marketing, social media refers to a collective group of web entities whose content is primarily published by users, not direct employees of the entity (e.g. the vast majority of videos on YouTube are published by non-YouTube employees).

Social media marketing has three important aspects:

1) Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work, it replicates a message not through purchase of an ad, rather through user to user contact.

2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook are exactly this.

3) It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users. 

Social media is about brands having conversations. It's an advertising method that makes use of social network services to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised.

Wharton Business Foundation creates and leads powerful social media marketing campaigns for you that will promote your brand, drive NEW traffic to your site and generate more leads and sales for your business.

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