The use of press release marketing is common in the field of public relations, the aim of which is to attract favorable media attention to businesses and/or provide publicity for products or events marketed by those businesses. Since a news reporter’s job is to find news worthy stories, a press release provides reporters with the basics that they need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. They are powerful marketing tools when used to generate a feature story. They’re also used for the purpose of announcing the latest developments with a business, news conferences, upcoming events or change in a corporation.

Did you know that a press release can attract thousands of visitors to your website, while simultaneously creating inbound links to your site? This is the key to press release marketing: the fact that hundreds of websites will become your partners in promotion. At Wharton Business Foundation, our goal is to create press releases for you that are both professional and search engine optimized. A press release is a unique document that must not only read as valuable and important information, yet also sizzle with fresh copy.

In addition to reaching millions of readers, press releases create a network of valuable linking partners, which in turn improves your website’s search engine ranking. This is why press release marketing is one of your most important website marketing services. As a part of our monthly link building service, we will write and distribute your press release to multiple channels, such as Yahoo! News, Google News, Microsoft News and others.