Magnetize Your Marketing Is The Tool You Use To Build A Relationship With All Of Your Prospects
For example, when you think of buying car insurance, who comes to mind? What about if you were going to sell your home, who comes to mind? Your answers to both of these questions are businesses that have TOMA with you. In this way, you train your prospects to buy from you and not your competition. G -Grab H - Hold E - Educate E - Emote M - Motivate O - Offer It's not over yet, would you like to close at higher ratios? The Magnetize Your Marketing method is what we use to turbocharge all of your marketing and advertising (TV commercials, radio spots, direct mail pieces, etc.), sales scripts and presentations, referral letters and more. The Magnetize Your Marketing method is based on universal laws of attraction. Actual magnetism and gravity. It combines both time tested, experience proven marketing strategies, business, psychology, physics, sociology and economics. The Magnetize Your Marketing method is about getting you better results and making you more money with LESS TIME, THE SAME CAPITAL AND LESS EFFORT than you're already doing. It's the systematic approach to making prospects want to listen to what you have to offer by presenting a compelling case for your product or service. Then it systematically, consistently and cost effectively communicates it in a way that your prospective customers will quickly understand and remember.
Simply put, you consistently contact your target market with follow up systems leveraging compelling marketing pieces (direct mail, fax blasts, email marketing, online and offline newsletters, text messaging, videos, DVDs, CDs, reports, etc.) that contain your "magnetized" or "sticky" message. Your magnetized message then sticks in your prospects mind maintaining your TOMA (Top Of the Mind Awareness). TOMA means that when a prospect thinks of buying what you sell, they instantly think of you.
All of your marketing should follow this flow. It should start out by "Grabbing & Holding" your prospects attention to reach the "hook point" (the point at which they want to hear the rest of the message). When done properly, a good "Grab & Hold" opener stops your prospects in their tracks, changes their whole world and makes them focus entirely on your message. Next, it should "Eduate" them about your product/service. Then it should "Emote" or instill emotion into them. Next after that, it should motivate them to take action. Finally, it should provide an offer. Yet not just any offer. We call it the "Ultra-Mega Irresistable Offer". An offer so irresistable that they get up from where they're sitting and make the call, order from your web site, fax in the order form, etc.
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As your prospects progress along the 6 stages of the customer buying cycle, you continuously communicate with them (via your "magnetized marketing" pieces) why they would want to do business with you...and you have to say it in a way that makes them believe it and take action. Also, remember none of your competitors are doing this, so this causes your business to stand out even more. Now when the time finally comes when they are ready to buy, you alone stand out from the crowd and become the obvious choice for them to do business with. If you do this consistently, you'll win the lion's share of the business.
Like more information on our Magnetize Your Marketing System? Please Contact Us or for a NO COST, NO OBLIGATION, ABSOLUTELY NO PRESSURE telephone consultation call us at (888)4-WHARTON (494-2786) ext.17.
